These packages are designed with your success in mind.

Before I started offering neatly packaged services (like the ones below), all of my services were a la carte. But I found that my clients would skip over some important steps on their journey to their desired results.

The packages below are laid out in steps — they’re in the order in which I recommend (most) cannabis businesses develop their marketing strategy.

1. Define your brand voice — a seed for success.

2. Build a website for a solid foundation.

3. Implement email marketing to establish and build a connection.

4. Invest in blogging and newsletters for long-term, consistent, and organic growth.

Depending on where you are with your business, you might skip a step or two. Where are you?

• If we’ve already met and had our discovery call, reach out to me at lauren@laurenryan.co

• If we haven’t met yet, and you’re ready to see if we’re a good fit, read through the packages and then book a free consult.

1. The Budding Brand Package

In the sea of other budding cannabis businesses, you have to differentiate yourself. It’s a mistake if you try to speak to everyone — you’re not going to stand out unless you find your niche market. In this package, we’ll flesh out your goals, define your ideal customer avatar, define your brand voice, and strategize your marketing plan. What we unveil here will inform all of your future copy, offers, and even your design.

• Dive deep into your brand voice and ideal customer avatar with a pre-call workbook.

• Gain clarity around goals, strategy, brand voice, and ideal customer avatar with a 2-hour 1:1 call.

After the call you receive:

• 1 brand voice style guide so your team can write on-brand.

• 1 action plan and clear next steps for you delivered to you after our call.

• The recorded session, so you can stay in the moment on our call and refer back.

• Answers to your questions for up to 7 days after our call via Voxer.

This package is for you if:

• You want to stand out among other cannabis businesses.

• You want a strong, solid foundation to inform your website copy and all future content.

• You want to make sure your website copy is done right the first time. You know if you start writing website copy without defining your brand voice, you’ll probably have to get new copy sooner than later.

Investment: $1600

2. The Loud Website Copy Package

Convert your website lurkers into loyal customers with SEO-optimized website copy that genuinely connects and consciously sells. Make them stop in their tracks with a showstoppin’ website. This package includes:

• Up to 5 pages of website copy.

• 2 rounds of edits to make sure your copy captures your voice.

• Wireframed, formatted, and edited copy that’s ready-to-go.

• Back-end SEO including keywords, title, meta description, and recommended URLs.

• On-page keyword integration.

• Stand out among competitors with research, discovery, and competitor analysis.

• Image recommendations.

• Nail your brand voice and strategy with a pre-project workbook.

• Gain clarity around goals and direction with a 60-minute kick-off call.

• $200 off your next email sequence (within 1 year).

This package is for you if: 

• You need a brand new website and want it done right the first time.

• You already have a website but it’s not converting or it’s attracting the wrong customers.

NOTE: If you need a website, but don’t have a good grasp on your brand voice, scroll up to The Budding Brand Package.

Investment: $3800

3. The Chronic Email List

Do you have a plan for if your social media gets shut down tomorrow? Cannabis accounts get shut down often. And many posts don’t even show up in the feed because of censorship. That’s why growing an email list is critical – you own your list. This package includes:

• 1 engaging email sequence of 6-8 emails that convert. 

• 1 email opt-in to grow your list faster.

• Up to 3 subject line options to test open rates

• Up to 2 email preview options to test open rates.

• Wire-framed, formatted, and edited copy that ready-to-go.

• Recommended drip timeline based on the customer journey.

• Clear calls to action in each email to increase conversions.

• Image recommendations to increase engagement.

• Nail your brand voice and email strategy with a pre-project workbook.

This package is for you if:

• You want a marketing strategy that you own and is reliable

• You’re ready to start an email list but don’t have many subscribers yet.

• You already have subscribers but you’re not seeing the open and click-through rates you’re looking for. Note: the average open rate across all industries is 21.33%, the average click-through rate is about 2.5%.

Investment: $1600

4. The Organic Growth Package

If you’re in the cannabis industry, this is one of the best package options for you. More traffic doesn’t always mean more sales… You also need to position your business as a go-to resource, build credibility, foster connections, and convert your readers. This monthly package includes: 

• 1 SEO-optimized pillar blog 2000-2300 words written for the #1 spot on Google.

• 3 SEO-optimized blogs 1200-1700 words.

• 4 engaging newsletters to complement each blog.

• 4 social blurbs to complement each blog for easy sharing.

• 2 complimentary rounds of revisions per blog.

• Back-end SEO for each blog (title, meta description, keywords).

• On-page keyword integration to show up higher in Google.

• Topic research and discovery for accurate and engaging content that exudes your brand voice.

• Formatting that’s both SEO-friendly and increases the on-page time.

• Backlinks to direct readers to other web pages on your website.

• Nail your blog strategy with a pre-project workbook.

This package is for you if:

• You have a cannabis business and you want it to grow (I know this is why you’re here!😆).

• You want to build your credibility, establish your business as an authority, and continue developing your brand voice.

Investment: $2400